North Memorial Health Care
Clinic Care Awareness campaign
Patients are sent to clinics that don’t specialize in their needs, they may not receive the appropriate care, which could lead to negative health outcomes.
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Collaberative Support
- Goal : Our goal was to to raise awareness among patients about specialized healthcare providers in their area after the clinic restructure of their services to provide specialized care where it is needed most.
Objectives:
- To raise awareness among patients about the importance of seeking out specialists for their specific healthcare needs, and to educate them about the risks of receiving care from providers who lack specialized expertise.
Project Type Awareness Campaign
Team Myself as designer, manage photography and art direction. Partnered with the Marketing Director/Manager, Provider Services and Primary Care Clinics
Deliverables
- Campaign concept and strategy
- Social media advertising creative
- Owned advertising creative
- Landing page design and development
- Blog content
- Performance metrics and analysis
- OTT
- SEM
Print Flyers
Flyers distributed at clinics and main hospital
Landing Page
To create an effective landing page, it’s crucial to focus on the user experience (UX) and design for the user. The landing page should be optimized for ease of use and navigation, with clear calls to action that drive campaign performance. The use of video can be a powerful tool to engage users and provide them with valuable information about your product or service. Incorporating UX design principles, such as a clean layout, intuitive navigation, and responsive design, can help to create a landing page that converts visitors into customers.
Below is a link to the live page
results
Click-through rates (CTRs) increased from 12% to 17% through new email designs for B2B and B2C channels, designed interactive landing pages, and implemented blogs with keyword optimization. This helped increase sales volume from $70 million to $120 million in three months, a 71.4% increase.