Summit Mortgage

First-Time Homebuyer Campaign

How do you encourage renters to transition to homebuying in a slow market?

Empowered Execution

Create a marketing campaign that encourages renters to consider buying a house. We will focus on the fear of missing out (FOMO) and use retargeting ads on social media and owned advertising channels to drive interest and awareness. The campaign will follow a flywheel approach and include content across the upper funnel to educate and engage potential buyers. We will also create a landing page and blog content to provide resources and answer questions for those interested in purchasing a home.

Deliverables

  • Campaign concept and strategy
  • Social media advertising creative
  • Owned advertising creative
  • Landing page design and development
  • Blog content
  • Performance metrics and analysis
  • OTT
  • SEM

Get it down on paper

Quick and messy scribble becomes a seed.

Facebook

Owned media is effective when used strategically.

Landing Page

 

To create an effective landing page, it’s crucial to focus on the user experience (UX) and design for the user. The landing page should be optimized for ease of use and navigation, with clear calls to action that drive campaign performance. The use of video can be a powerful tool to engage users and provide them with valuable information about your product or service. Incorporating UX design principles, such as a clean layout, intuitive navigation, and responsive design, can help to create a landing page that converts visitors into customers.

Below is a link to the live page

Link

Blogs

CRO modules and upper funnel tactics.

results

Click-through rates (CTRs) increased from 12% to 17% through new email designs for B2B and B2C channels, designed interactive landing pages, and implemented blogs with keyword optimization. This helped increase sales volume from $70 million to $120 million in three months, a 71.4% increase.